20 October 2020; Clare hurler and Littlewoods Ireland ambassador Tony Kelly pictured in his hometown of Ballyea, Co. Clare at the launch of the Littlewoods Ireland 2020 'Style Meets Substance' campaign. Littlewoods Ireland are returning for the 4th year running top-tier sponsor of the All Ireland Senior Hurling Championship. Littlewoods Ireland's 'Style Meets Substance' campaign is a celebration of hurling people, their individuality, their love for the game and the joy of Championship. In line with the Style Meets Substance launch, the new 2020 Littlewoods Ireland GAA TV ad will first air on October 23rd and will be on our screens in bursts throughout the Championship. Photo by Ramsey Cardy/Sportsfile
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