Baxter of California, one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea.  In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man's needs. Years of research by our experts proved that all skin is not created equal.  At Iconic we are proud to carry a wide array of the Baxter Products including the full pomade selection, shampoo, conditioner, shave cream, after shave, and facial scrub.
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