Public Policy Issues in Direct Marketing
{"Image DocumentName": "Public Policy Issues in Direct Marketing", "Image ImageDescription": "Irritation, Unfairness, Deception, and Fraud. Irritation includes annoying and offending customers. Unfairness includes taking unfair advantage of impulsive or less-sophisticated buyers. Deception includes heat merchants who design mailers and write copy designed to mislead consumers. Internet fraud includes identity theft and financial scams.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}