Threat Plus Solution Gently Persuades
{"Image DocumentName": "Threat Plus Solution Gently Persuades", "Image ImageDescription": "Relation to text This slide relates to material on pp and Exhibit 6-14 of the text. Summary Overview This slide shows an ad for Havrix Hepatitis A Vaccine and is a good example of the use of a moderate fear appeal approach. The ad educates its reader by explaining the risks of contacting Hepatitis A while traveling outside the U.S. To reduce the anxiety created by this information a solution is offered which is a vaccination with Havrix. Use of this slide This slide can be used to show an example of a fear appeal. This ad uses a mild fear appeal, and reduces anxiety by offering a solution to the problem. +", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}