Business Comparison: Apple iOS Originally in HW & SW Business Premium Brand with high margin Strong product ecosystem Halo effect Economies of Scale Controls the seamless integration of hardware and software Less bargaining power from supplier/ODM/buyer side Faster response to market needs Originally in HW & SW Business Premium Brand with high margin Strong product ecosystem Halo effect Economies of Scale Controls the seamless integration of hardware and software Less bargaining power from supplier/ODM/buyer side Faster response to market needs Strong Ecosystem fosters Apple's Digital Hub Strategy through Halo Effect 10
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