Variables for Segmenting Business Markets
{"Image DocumentName": "Variables for Segmenting Business Markets", "Image ImageDescription": "Geographic Location. Location affects the level of product demand. Type of Organization. Variations in firms\u2019 characteristics leads to segmentation by type. Customer Size. Larger customers strongly influence how they are treated in the marketplace. Product Use. Firms use basic inputs in ways different from one another. Copyright \u00a9 Houghton Mifflin Company. All rights reserved.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}