Council on Licensure, Enforcement and Regulation Toronto, Ontario March 24, 2011 Strategic Management Strategic planning is a management tool, period As with any management tool, it is used for one purpose only: to help an organization do a better job – to focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization s direction in response to a changing environment In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future (John M.
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