An Uber for dry cleaning and laundry
{"Image DocumentName": "An Uber for dry cleaning and laundry", "Image ImageDescription": "Liftoff Uber All. Go ahead, pick a category, any category. Laundry detergent.  An Uber for dry cleaning and laundry I literally mean every category is going to be affected. Let\u2019s just pick one for the sake of discussion. Let\u2019s say a very traditional, old-time, well-established category like laundry detergent. The competitive set is not just Tide versus Purex, or whatever current brands you want to name. The competitive set is FlyCleaners, too, which, like Uber, operates on-demand with a mobile app. You see their trucks lined up in the photo here. Obviously, FlyCleaners is not a directly substitutable product. It is not a liquid in a bottle or a powder in a box, sold from a grocery store shelf. But it is a direct substitute for the same benefit \u2013 which is clean clothes when you need them. Note (7) The benefit cited for this particular example is only meant to be illustrative. Clearly, there are numerous benefits, both tangible and emotional, delivered by various laundry detergent brands. The point is that there is no benefit exclusive to any particular product form or retail location. All benefits, whatever they are, can be made available to consumers in many different ways, and that is the threat posed by the Uber All Economy to established brands. It is a fallacy to suppose that product forms and product benefits are inextricably intertwined. Benefits are fundamental and enduring, and, in the end, benefits not forms are what matter to consumers.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}