controllable and uncontrollable factors affecting marketing decisions
{"Image DocumentName": "Chapter Objectives To examine the environment within which marketing decisions are made and marketing activities are undertaken.", "Image ImageDescription": "To differentiate between those elements controlled by a firm\u2019s top management and those controlled by marketing, and to enumerate the controllable elements of a marketing plan. To enumerate the uncontrollable environmental elements that can affect a marketing plan and study their potential ramifications. To explain why feedback about company performance and the uncontrollable aspects of its environment and the subsequent adaptation of the marketing plan are essential for a firm to a attain its objectives.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}