LARC – Left and Right Creativity Williams - Stockmyer
{"Image DocumentName": "LARC \u2013 Left and Right Creativity Williams - Stockmyer", "Image ImageDescription": "Relation to text This slide relates to material on pp of the text. Summary Overview This slide shows another approach to the creative process which was developed by English sociologist Graham Wallas. The four-step approach developed by Wallas includes: Preparation. Incubation. Illumination. Verification. Use of this slide Like the previous slide, this one can be used to discuss how the development of creative ideas is really a process which involves a series of steps. Models of the creative process are valuable to those who work in advertising as they offer an organized way to approach advertising problems and develop solutions to them. Attention should be given to what is involved at each step of the creative process. \u00a9 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}