What is Search Engine Marketing
{"Image DocumentName": "What is Search Engine Marketing?", "Image ImageDescription": "If a business does not have an existing website or Internet presence then we recommend to start with one of our SEM programs. Our Internet Marketing campaigns begin with the research and analysis of our clients web presence including website SEO, keyword placement in the search engines, back link count, domain authority & page rank, the website traffic and conversion rate, and much more. This information provides us with the insight that is needed so we can Identify the proper starting point for a marketing campaign. This information is reviewed with the client and together we set realistic goals and objectives to work towards.The next step with a marketing campaign of any size is to setup and connect Analytics to the website of our client so we can track and report what s happening with the marketing effort starting with the first day. Once we have completed the initial review and analysis as well as attach Analytics to the website of our client, then we plan out an effective strategy of creating and distributing unique content relative to the business and industry. This includes identifying the very best types of content to create and Internet channels to target for content distribution.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}