Recommendations
{"Image DocumentName": "Recommendations", "Image ImageDescription": "Study carefully the marketing strategy when launching high tech products. The launch of a new high tech product into foreign markets is different than the launch of a traditional consumer product. Remember that the new product is finished only when the launch process is completed, i.e. the final customer has received the product and is satisfied with it. Be aware of the final customers real needs. Make sure you are able to offer the benefits he is seeking. Try not to compensate for the shortages of the product offering with overly optimistic promotional efforts. Be prepared to increase your relative marketing expenditure with a substantial amount while the share of export of your sales increases. Implement the marketing concept into your organisation. Involve everybody including the R&D and production personnel. Try to achieve critical mass in your export sales and marketing expenditure. Find any, and all means to overcome this obstacle.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}