2018 ALFA ROMEO PORTSEA POLO       Brief    To host VIP guests & media for a day of luxury in the lead up to the 2018 Alfa Romeo Portsea Polo in addition to achieving national widespread media & social media coverage for the 2018 Alfa Romeo Portsea Polo and the launch of the Alfa Romeo Stalvio – pre, on-day & post event.      Strategy    The integrated campaign strategy was implemented focusing on events, including a VIP preview event & 2018 Alfa Romeo Portsea Polo, ambassadors, influencer & media.  Two Birds Talking identified and secured 36 x key media and lifestyle influencer's pre event to experience a day of luxury on the privately owned superyacht Vegas', in addition to managing a 400+ top tier guest list for the Alfa Romeo Portsea Polo, leveraging VIP's for media opportunities in the lead up and on the day.  The event experience was further amplified, positioning the Alfa Romeo Marquee as the place to be from Sydney & Melbourne media through event hosting, media call management and talent one-on ones     Results    3 months public relations campaign  50 secured traditional media placements including 4 broadcast, 6 print & 40 Online hits.  24,759,720 social media eyeballs, from 354 social media moments
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