Attitude Components and Manifestations
{"Image DocumentName": "Attitude Components and Manifestations", "Image ImageDescription": "We will discuss these in more detail. Simply, however, the marketing stimuli can be directed at one or more of the attitude components. This can induce changes in the affective component, changes in beliefs or a change in the behavioural intentions of the recipient. These changes can then produce a change in the overall attitude about the object under discussion. (See page 334.)", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}