What happened to Toyota recently? Toyota was no ordinary company. It was in a class by itself, long known, ever revered, for its sterling quality. MIT
{"Image DocumentName": "What happened to Toyota recently?", "Image ImageDescription": "Robert E. Cole, Professor, UC Berkeley. MIT Sloan Management Review, 52(4), Toyota was no ordinary company. It was in a class by itself, long known, ever revered, for its sterling quality. But in October 2009 consumers were surprised by the first of a series of highly publicized recalls of Toyota vehicles in the United States. Exaggerated by media and politicized by politicians, Toyota\u2019s quality image among consumers suffered significantly with the recalls. Floor mats, sticky gas pedals, software glitches that affected braking, electronic control, driver errors, or to help Government Motors ? So what really happened and why?", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}