What we learnt. New Business Model
{"Image DocumentName": "What we learnt. New Business Model", "Image ImageDescription": "Our competencies lay primarily in the heat pipe industry. The most encouragement came from a heat exchanger manufacturer who is looking to expand his product line. Our Business Model iterated; we will now focus on heat pipe based solutions in diverse applications. This market was ideal for a startup with Arka\u2019s genetics. But the business plan had to iterate again. Why? Arka faced certain inherent barriers. The first questions was the flow of design and product. Would we manufacture the product? Manufacture and brand it as Arka? Or outsource manufacturing and brand it Arka? Not brand at all, but court a LED manufacturer, pitch a solution and then work with partner suppliers? Which was the most viable for Arka, why would a partner supplier choose to work with us? And why would a customer choose to work with a partner supplier at all? And so, how could we protect our design? How would we enforce design non-disclosure and protect our core assets? These questions were hard to answer. Each model that it\u2019s advantages and disadvantages. Arka is a very young startup and loss of a vital asset like it\u2019s heat pipe IP would be a devastating setback. We had to come up with a business model that, at this point, would best reflect and capitalize on the core competencies of the founding members. Kandlikar and RIT Team \u2013 NSF I-Corps.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}