What Are the Advantages and Disadvantages of Market Segmentation?
{"Image DocumentName": "Step 1. Market Segmentation Levels of Market Segmentation", "Image ImageDescription": "Mass Marketing. Same product to all consumers. (no segmentation) Segment Marketing. Different products to one or more segments. (some segmentation) Step 1. Market Segmentation Levels of Market Segmentation. Stages in Market Orientation. This CTR relates to the discussion on pp Niche Marketing. Different products to subgroups within segments. ( more segmentation) Micromarketing. Products to suit the tastes of individuals or locations. (complete segmentation) Stages in Market Orientation. Sellers traditionally have passed through three stages of orientation or philosophy of identifying markets that lead to greater use of segmentation, targeting, and positioning strategies: Mass Marketing. In mass marketing, the seller produces, mass distributes, and mass promotes one product to all buyers. The argument for mass marketing is that it [should] lead to the lowest costs (through economies of scale) and prices and create the largest potential market. Segment Marketing. Here the seller identifies market segments, selects one or more of them, and develops products and marketing mixes tailored to meeting the needs of those selected segments. As more competitors adopt this practice, fragmentation of the market leads to. Niche Marketing. Here the seller focuses on subgroups within market segments who may seek a special combination of benefits. Micromarketing. This is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}