19 August 2019; In attendance at the official launch of the Lidl #SeriousSupport Schools Programme at Croke Park in Dublin, proudly supported by the Ladies Gaelic Football Association and delivered by the Youth Sports Trust, are footballers Carla Rowe of Dublin, left, and Sinéad Burke of Galway with, from left, Brenda Naughton, age 14, from Coláiste Bhaile Chláir, Co Galway, Julianne MacDermott, age 12, from Portmarnock Community School and Melissa Hetherington, age 13, from Balla Secondary School, Co Mayo. Lidl Ireland has invested over €125,000 in this new initiative which aims to reduce the drop-off rate in sport participation amongst girls aged 11-14 years. Photo by David Fitzgerald/Sportsfile
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