In an undated  handout photo from Pizza Hut, singer/actress Jessica Simpson carries a pizza with Cheesy Bites. Super Bowl ads are on the way. Forget about which Super Bowl team to root for. The biggest game-day decision for many armchair quarterbacks is deep dish or thin crust. On a day when pigskin partying hits its peak, Super Bowl Sunday has become a bonanza for the $37 billion pizza industry.   (AP Photo/Pizza Hut, Prashant Gupta) Photo: Prashant Gupta
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