Take-home points The language used about long-term health conditions influences public perception and can have a big impact on people living with the conditions Personal preference varies; it is important to listen to the language someone is using about their own condition Plain, sensitive and non-judgemental language is important There are resources available, such as the NHS England 'Language Matters' guides. While these are for diabetes and obesity, they contain lots of practical advice that can be applied to other conditions
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