Pinpoint Experiences to Build Relationships
{"Image DocumentName": "Pinpoint Experiences to Build Relationships", "Image ImageDescription": "Providing information in a variety of means, such as social media and mobile, allows you to connect directly with your customers. PAID Result. Notes: From a business point of view, one of the greatest advantages to social media is that it offers almost limitless avenues through which you can share information and ideas about your business -- and most importantly, retain those unique relationships. Customers will travel far to receive the experience they are looking for: 30% of customers will travel more than 40 miles to go to a dealership with positive reviews. The importance of actively managing review sites and social media channels: Example: Pat Milliken Ford. Our website and mobile site come up first, followed up Google Local information on the right, Facebook links and Cars.com reviews. When you own and actively manage your channels there is no room on the page for conquest activity because you filled it with with your own properties: reviews and social media reviews. This can be good or bad depending on how you manage your channels and review process. Among those respondents who have contacted a dealer because of its social media advertising, 74 percent did so in response to dealer Facebook ads, and an impressive 56 percent of those ultimately purchased from the dealer. Significantly lower contact rates in response to ads on Twitter (19 percent) and YouTube (18 percent) were reported. (FordDirect\u2019s Digital Advertising Survey 2014) FordDirect SMRM. FordDirect\u2019s SMRM program actively monitors a dealer\u2019s web presence. This is a base foundation that all dealers should have at a minimum as FordDirect wants to help create awareness for your dealership. Reputations take time to build. No silver bullet solution, as nothing will correct this overnight. Dashboard showing review sentiment over time with most recent reviews appearing at the bottom. ORGANIC Result. James Casazza | FordDirect | SVP of Digital Retail Solutions |", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}