Patronage and Product Motives
{"Image DocumentName": "Patronage and Product Motives", "Image ImageDescription": "Buy from a particular firm. Past experience positive. Relevant elements: superior service, product selection, competent sales staff. Product. Buyer believes one product is superior to others. Preferences for: specific brands, quality, price, design/engineering. Copyright \u00a9 2010 Pearson Education, Inc. Publishing as Prentice Hall.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}