"""<p>The eponymous Rolex gifted to Paul Newman by his wife Joanne Woodward (it's engraved with the message """"Drive Carefully"""" in reference to his love for racing) in 1968, the Paul Newman Daytona has been considered a holy grail timepiece amongst collectors and fans for decades, but even the most fervent Rolex fanboys couldn't have imagined just how much it would reach in auction.</p><p>Given a conservative price tag of £1,000,000, King Cool's everyday watch, with its black-and-creme exotic dial, was eventually sold to an undisclosed phone buyer for a brain-melting £13,500,000 - the equivalent of 9,030 2017 Rolex Daytonas. </p><p>Yeah, but they never touched the wrist of Newman, did they?</p>"""
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