Examples from the Sample Exams Regression: Revenue constantAgeAge 2 SexDirectIndirect Sex  Ind coefficient-1224.8462.37502-0.5201-121.8991.9926150.852761.43767 Revenue pred = -1224.82 + 62.37  Age – 0.5201  Age 2 – 121.9  Sex + 1.99  Direct + (0.8527+1.4377  Sex)  Indirect Caligula's Castle: revenue / $ incentivedirectindirect Men (Sex=0)$1.99$0.85 Women (Sex=1)$1.99$2.29 The Age effect on Revenue is greatest at Age = -(62.37)/(2(-0.5201)) = 59.96 years Give direct incentives (house chips, etc.) to men Give indirect incentives (flowers, meals) to women
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