"""Cobaia is the Portuguese word for """"Guinea Pig"""" and the name of a new clothing line targeted at young upper-class people between 15 and 30. The core values for this brand were experimentation, innovation, ahead of its time, and leading.   My idea was to only use a typeface instead of depicting an animal. The guinea pig walks in a very flexible manner and behaves almost like a curve, something I kept in mind while choosing the font. I presented three wordmark ideas, which all hint at experimentation and quality.  The first idea is a letter C wrapping around the letter O to suggest """"experimenting with different clothing"""" as a core value, using a lucrative font.  The second idea was the same concept but executed differently, with the syllables CO and BAIA separated and in contrast to each other to communicate """"trying a new combination.""""  The last idea was a more futuristic approach, with a geometric font for a contemporary look and yet another combination of t"""
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