The Marketing Concepts
{"Image DocumentName": "The Marketing Concepts", "Image ImageDescription": "The societal marketing concept. Generating customer satisfaction and long-run societal well-being are the keys to both achieving the company\u2019s goals and fulfilling its responsibilities. Balances human welfare, company profits and consumer satisfaction. Addresses broader social issues. Chapter 1, pages", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}