Sample Acxiom Clusters - Table 3.16 (excerpt)
{"Image DocumentName": "Sample Acxiom Clusters - Table 3.16 (excerpt)", "Image ImageDescription": "Shooting Stars. Still relatively young at a mean age of 36, and with top rankings for income, college education, home value and net worth, these consumers have the world by the tail. Feeling financially secure with large investment portfolios, Shooting Stars spend their disposable Income making life a comfortable one, focusing on health, exercise, gourmet food, golf, and travel. Tots & Toys. Two things\u2014work and family\u2014consume these professional working couples. They\u2019re putting their college degrees into action, climbing the corporate ladder for lucrative careers, while saving for their children\u2019s education through do-it-yourself home improvements and trips to the zoo for entertainment. With time at a premium, it\u2019s not surprising that the radio is the most relied-upon source for news and entertainment. Acxiom is a major company involved in profiling customers and providing marketers with data. Like VALS and PRIZM, they have created segments or clusters for marketers. This table shows three sample clusters, including shooting stars, tots & toys, and Mid Americana. Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall. Chapter Three Slide.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}