Attitude-Change Strategies (cont.)
{"Image DocumentName": "Attitude-Change Strategies (cont.)", "Image ImageDescription": "Affective component. Classical conditioning. Positive affect towards the advertisement. Mere exposure. Attempts to change Affect generally rely on classical conditioning. If consumers \u2018like\u2019 the ad it will be more likely to change the affective component. (See pages 340\u2013341.) Copyright \uf0e3 2004 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 4e by Neal, Quester, Hawkins.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}