January 3, 2013- New York, New York- Audience at the 2013 Elite Built Ford Tough Series Season Kicks Off the 20th anniversary of the Professional Bull Riding Competition  The PBR is the world's premier bull riding organization. 2013 marks the 20th anniversary of PBR competition. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world and nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. (Terrence Jennings)
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