The Elements of a Press Release
{"Image DocumentName": "The Elements of a Press Release", "Image ImageDescription": "Writing the release. The first sentence is the \u2018lead\u2019--it should grab the reader\u2019s attention. The second sentence gives a factual summary of the article. Some people only read this far, so make your point right away. Read the 1st sentence of the sample release. You are trying to draw the reader in to read further. The second sentence is where you deliver your main message.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}