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{"Image DocumentName": "Entrepreneurial Creativity and Innovation (cont.)", "Image ImageDescription": "Brainstorming. The brainstorming term was popularized by Alex Faickney Osborn in Peters, Hisrich and Shepherd (2008) suggest that when using brainstorming, 4 rules must be adhered to: No criticism is allowed by anyone in the group especially negative comments. Freewheeling is encouraged because as the idea is wilder, it becomes better. Quantity of ideas is desired. The greater the number of ideas, the greater the likelihood of the emergence of the useful ideas. Combinations and improvements of ideas are encouraged because ideas of others can be used to produce other new ideas.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}