The Changing Definition of Marketing
{"Image DocumentName": "The Changing Definition of Marketing", "Image ImageDescription": "Marketing seen as only a tool to be used if sales were low or lagging, but not needed in times of good sales. Today\u2019s Marketing: Provides information about customers & their needs. Help businesses plan more effectively. Better serves customers through distribution, pricing, credit, customer services. Increase customer satisfaction. Help businesses become more profitable by coordinating activities and controlling costs.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}