www.comiworld.com 8 ComiIdol Singapore Case Study ¤ Contest to find Best Digital Artists in Singapore ¤ Feb to Apr 2007 - Sponsored by HP & MDA ¤ Promoted at shopping malls, McDonalds (121 plasmas), bluetooth marketing, website & schools/universities/public workshops ¤ Exceeded expectations - 300 new artwork entries; 37 schools; 33,000 votes; 20,000 page loads/day peak; 15,000 new members registered; and international media (inc.
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