The Mobile Service Industry - like any other Industry.
{"Image DocumentName": "The Mobile Service Industry - like any other Industry!", "Image ImageDescription": "PERUBAHAN LINGKUNGAN BISNIS JASA TELEKOMUNIKASI. The Mobile Service Industry - like any other Industry! From vertical to horizontal. Drivers. From Infrastructure to Service. Value chains and business models changing. Service layer => The Web (in the long run) From vertical to horizontal. The vertical combinations of access network \u2013 network services and in-house service applications on top, will disappear in favor of a horizontal approach. The horizontal Service Layer will be open to entrants from the IT Industry. The access network must be transparent to different user equipment. The IT Industry enters the traditional Telecom Industry at large. A horizontal approach is a necessity to create a mobile service Industry. Drivers. The most evident drivers behind the structural changes are: \u00b7 Political factors (Liberalization; Privatization, WTO / EU agreements etc.) \u00b7 Globalization of business, politics and societal patterns. \u00b7 The success of and penetration of Internet, Intranets and Mobile telephony in business as well as in private customer domains. \u00b7 Telecom as a national Infrastructure business is moving towards an open Service market. \u00b7 The technical development in communications and entertainment industries opens up for integration and consolidation of actors in IT and SW vendor, Telecom operators, Media / Content and User Equipment / Infrastructure vendors, forming a new Service Industry. \u00b7 New entrants bring business logic and solutions that break up traditional business models; \u00b7 Risk balancing \u2013 no one actor can afford lock-ins and bearing other actors\u2019 business risks. \u00b7 The debt situation in the Telecom sector (e.g. Operator 3G License fees; Vendor financing of Infrastructure purchases) \u00b7 Spin offs of Internet and Mobile units from Operators to unlock shareholder value. Taken all together, with some difference in constellation on different markets, these factors push the market actors to establish a standardised framework to fuel the Mobile Service Industry. All actors involved will gain from such an open standardised framework. From Infrastructure to Service. The Internet and the web technology will enable distribution of applications. End user service applications will not be controlled by the operator as in the traditional Telecom world. Service applications that used to be in control and monitored in the operator networks will to a large extent become open Services on the web. Value chains and business models changing. The end-to-end Mobile Telecom value chain has been relatively stable over time. The value chains are now breaking up due to structural changes in the Telecom and the related IT Industries. Service layer => The Web (in the long run) The service offerings are being directly bundled, priced and displayed on the Internet, first on the fixed networks and lately also on the wireless networks. The next step is that the IT/Telecom Industry uses the Internet for development and distribution of services to any access network or user equipment.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}