GTM - From Strategy to Execution
{"Image DocumentName": "GTM - From Strategy to Execution", "Image ImageDescription": "Strategic alignment and kickoff Workshop. Customers and Offers. Sales and Channels. Marketing. Pre-launch Review Workshop. Goals. & Gover-nance. Who. & What. How. How. Signoff. There is no chronological order. Marketing and Sales go in parallel. No silos, interdependent, happen iteratively in parallel. Shift to a conversation with the partner in these key areas. We need to over emphasize in some key areas: customer, sales. No sequential approach \u2013 details are defined in initial strategic alignment. We have the details behind each of the boxes. We adjust to the partner situation to mix and match and combine. Deliverables are not variable. GTM Toolkit. 6. Governance and Project Planning.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}