Keegan/Schlegelmilch Global Marketing Management: A European Perspective Chapter 7 / 20 Summary zBefore a company expands to foreign markets it must a
{"Image DocumentName": "SummaryBefore a company expands to foreign markets it must analyse the global environment.", "Image ImageDescription": "Global market segmentation aims at identifying similarities and differences of potential customers. Global targeting: The market segments are evaluated and compared and an appropriate targeting strategy is developed. To reach the targeted market segment(s) a positioning strategy must be chosen; in a global context high-tech or high-touch positioning are promising.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}