Television Changes American Life
{"Image DocumentName": "Television Changes American Life", "Image ImageDescription": "Politicians quickly realized that TV had great power to change their relationship with voters. Richard Nixon and the Checkers speech. Joseph McCarthy and the 1954 Army-McCarthy hearings. Politics. Advertisers realized that TV\u2019s combination of pictures and sound gave it more persuasive power than radio. At first, a single advertiser sponsored the broadcast of an entire program\u2014for example, the Colgate Comedy Hour. As the cost of producing TV shows rose, advertisers shifted to buying just one- or two-minute segments during a show. Advertising.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}