9 January 2018; UCC Footballers, Sean Powter, left, also of Cork and Jack Kennedy, also of Tipperary teamed up with Electric Ireland today to launch its First Class Rivals campaign in support of Electric Ireland's sponsorship of the Higher Education Championships. The campaign celebrates the unique trait of these historic GAA competitions that sees team composition, unlike in club and county Championships, determined by place of learning not place of birth allowing traditional rivals to form the most unexpected of alliances. Photo by Ramsey Cardy/Sportsfile
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