Strategic Management © Niels Wergin 20093 Two Generic Business Level Strategies Cost Leadership (this week): generate economic value by having lower costs than competitors Product Differentiation (next week): generate economic value by offering higher quality (or more service) than competitors Example: Asda Example: Waitrose Business-Level Strategies
{"Image DocumentName": "BUSI Strategic Management (2009)International HRM ( )", "Image ImageDescription": "14/04/2017. The Strategic Management Process. External. Analysis. Strategic. Choice. Strategy. Implementation. Competitive. Advantage. Mission. Objectives. Internal. Analysis. Business Level. Strategy. Corporate Level. Strategy. How to Position a. Business. in the Market? Which Businesses. to Enter? Strategic Management \u00a9 Niels Wergin \u00a9 Niels Wergin 2009\u00a9 Niels-Erik Wergin 2009.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}