How We Target Audience CHANNEL INCOME BEHAVIOR GEO RETARGETING
{"Image DocumentName": "How We Target Audience CHANNEL INCOME BEHAVIOR GEO RETARGETING", "Image ImageDescription": "DEMOGRAPHIC. GEO. CHANNEL. Target Audience. AdTaxi is focused on eliminating ad waste by serving to a directed consumers online. DEVICE. INCOME. RETARGETING. Audience: All Slide Timing: 1min Slide Presenter: Handouts: N/A. Instructor Notes: Talking Points: It is always recommended that you select 1 + Geo targets for every 1 line item on the buy sheet to avoid over targeting. Over 600 BT categories, over 15 content channels. Devices include but not limited to iPhone, iPad, Android, Android Tablet, Windows phone. Selling Points: AdTaxi has a robust and premium targeting capabilities. The Fine Print: Over targeting is a common issue. Recommend only combining 1 geo set and 1 targeting meteric per byline at first. If imp targets are met then add or remove targeting to increase CTR. Sample Categories Include: Ex: Geo + Income. Geo + Behavior. Geo + Channel.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}