www.iwcctraining.com #4. Appropriate Voice The voice you choose to write in determines how you relate to your reader. The word you choose for the subj
{"Image DocumentName": "#4. Appropriate Voice", "Image ImageDescription": "The voice you choose to write in determines how you relate to your reader. The word you choose for the subject of your sentence controls the voice you create. Voice. Subject. Pros. Cons. Personal. I. Creates connection between one human and another. Focuses on the writer rather than the reader. Organizational. we. Same as above. Focuses on the organization rather than the customer. Impersonal. it. Very specific and focused, good for discussing objects (ex. equipment, systems, hardware, etc.). Loses personal connection with reader, writers can fall into low impact writing with vague nouns. You you. Used for persuasive writing/sales and to involve the reader (ex. Statement of Work, user guides, recommendations). Can seem informal. Imperative. (implied you ) Great for giving directions/ commands and sometimes. Recommendations. Can sound dictatorial. High Impact Writing.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}