Second Largest White Cement Producer in a Predominantly Two Producer Market
{"Image DocumentName": "Second Largest White Cement Producer in a Predominantly Two Producer Market", "Image ImageDescription": "Predominantly 2 producer market. Strong entry barriers. Limited access to high quality limestone reserves. Restricted market size. Stable cash flow \uf0e8 Less volatile earnings during industry downturn in grey cement. Access to high quality limestone \uf0e8 provides us with a competitive advantage. The decision to enter white cement as a strategy to straddle the national market for building products, create a diverse product portfolio, and build a tangible differentiator vis-\u00e0-vis other cement companies. JK Cement is one of the only two grey cement producers who are also in the production of white cement. White cement market in India, being largely a two producer market has witnessed less volatile price and superior margins. Consequently our white cement business has generated stable cash flows for us which provides us cushion even during industry downturns in grey cement. We therefore believe that we are less vulnerable to grey cement industry downturns as compared to our competitors. Production of white cement significantly enhances our overall brand image and acts as a an added testimony to our quality of limestone. Our white cement sales have increased at a CAGR of [ ]% over the last 2 years. To further enhance our share of the white cement market, and proactively create newer applications for the product, we are investing in creating value added products such as durable white wash and flooring solutions [to check]", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}