marketing 1 objectives 3 03 Study flashcards on principles of marketing chapters 1,2,3,4 at cramcom quickly memorize the terms, phrases and much more cramcom makes.
{"Image DocumentName": "\u00a9 2015 Cengage Learning Inc. All Rights Reserved.", "Image ImageDescription": "Chapter 2 Strategic Planning for Competitive Advantage. Marketing Objectives. A marketing objective is a statement of what is to be accomplished through marketing activities. To be useful, stated objectives should be: Realistic. Measurable. Time specific. Compared to a benchmark. Our objective is to achieve 10 percent dollar market share in the cat food market within 12 months of product introduction. 7. \u00a9 2015 Cengage Learning Inc. All Rights Reserved.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}