New Sources of Revenue Naming Rights (continued)
{"Image DocumentName": "New Sources of Revenue Naming Rights (continued)", "Image ImageDescription": "Going rate at a major venue is  2 to  6 million per year. Colleges have begun to use naming rights sponsors as a way to raise money to build new facilities. Overall, corporations see naming rights as a cost-effective way for their company to receive extensive public exposure. Add the first bullet\u2026 Lincoln Financial Group paid  139.6 million over 20 years, an annual average of  6.7 million, to obtain the naming rights to the Eagles new stadium. Add the college bullet\u2026 University of Maryland\u2026made a 25-year,  20 million naming rights deal with Comcast Corporation\u2026Comcast Center opened in Nov for the Terrapins\u2019 men\u2019s and women\u2019s basketball teams. Add to the Overall bullet\u2026 M&T Bank paid  75 million over 15 years in 2003 for the naming rights to the Baltimore Raven\u2019s stadium. Here\u2019s what they got for their money\u2026prominent placement of the M&T Bank name inside and outside the stadium, a luxury suite for all stadium events, in- stadium M&T Bank ATMs, a mini-bank branch near the ticket counters, highway signs, and the renaming of the team\u2019s band to M&T Bank Marching Ravens Now that is extensive public exposure!", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}