Effective Copy is… Succint: As short as can be.
{"Image DocumentName": "Effective Copy is\u2026 Succint: As short as can be.", "Image ImageDescription": "Single-Minded: One idea at a time. Specific: Hones in on what\u2019s important. Personal: Feels like someone is addressing my needs and talking to me directly. Conversational: Uses informal, direct conversational language. Original: Doesn\u2019t use clich\u00e9s. No ad-ese . Vivid: Stirs the imagination. Daring: Ok to occasionally break grammatical rules. Assertive Yet Humble: No brag-and-boast .", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}