Strategy #2: Implement a Short Term Mass Marketing Strategy
{"Image DocumentName": "Strategy #2: Implement a Short Term Mass Marketing Strategy", "Image ImageDescription": "Start clever television ads that are consistent with Chipotles culture by advertising: Social responsibility. Health. Taste. Magazine ads, sponsorships, and product placement. Boost brand image. Help boost company growth. Keep advertising short term. Gain awareness then revert back to W.O.M. campaign. Sudden surge of advertising to seperate them from direct competition (Moes, Qdoba)", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}