Service as a Process LO4 People Processing Possession Processing
{"Image DocumentName": "Service as a Process LO4 People Processing Possession Processing", "Image ImageDescription": "Mental Stimulus Processing. People. Processing. Possession Processing. Information Processing. Notes: Two things get processed in service organization: People and objects. In some cases, the process is physical, while in others the process is intangible. There are four types of service processing categories: People processing takes place when the service is directed at a customer. Examples: health care, hairstyling. Possession processing occurs when the service is directed at customers\u2019 physical possessions. Examples: lawn care, car repair, dry cleaning. Mental stimulus processing refers to services directed at people\u2019s minds. Examples: spectator sports events, theater performances, education. Information processing describes services that use technology or brainpower directed at a customer\u2019s assets. Examples: insurance, consulting, banking. LO4.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}