R a p i T e s t s for Sensory Norms, modelling & KB 1WR proposes to manage different RapiTests to:  Enable benchmarks of product tests, offering guidelines to help improve question formulation, questionnaire design and methods  Model to better understand consumer demands, competitor strengths and weaknesses, opportunities, and in general consumer liking ExtenSights offers context based insights that are extracted from a common knowledge base: - allowing reuse of data across different products while protecting both proprietary data and confidential customer information - making sophisticated market intelligence accessible, also to non researchers internally and externally for client relations, as a proactive service to support NPD
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