© 7 WHAT ARE SHARES Shares represent ownership in a company Holding a company's shares means you are one of the many owners (share holders) If a company does well (profitability), then the share price could potentially rise and some companies may choose to pay dividends Likewise if a company is not doing well (losses) then its share price could potentially fall, and it might not be able to declare a dividend (situations differ from company to company)
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