8 Contingency Plan
{"Image DocumentName": "Contingency Plan If Acme decides to conduct a test market they will base the decision to market nationally on the test market results.", "Image ImageDescription": "In this case its final strategy will be a contingency plan, where it conducts the test market, then introduces the product nationally if it receives sufficiently positive test market results and abandons the product if it receives negative test market results. The optimal strategies from many multistage decision problems involve similar contingency plans.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}