"One of the products that I pretty much use on a daily basis is MAC's ""Groundwork"" Paint Pot. A paint pot is pigmented eye color that gives your shadow a vibrant finish. It's a cream base, very light and also prevents creasing which used to be a big problem for me. I use this one specifically as a base because it's close to my skin tone and some people use it as shadow as well. When i'm doing my ""every day look"" I throw this on completely covering my lid, add a dark brown in the crease, a highlight and I'm good to go. Just so you can see exactly how it works:  These are exactly the same color. MAC's ""Sushi Flower"" shadow. The one on the top is dry, applied directly with no base. The one underneath is the same color on top of the Groundwork Paint Pot. And you can always add more or less to get the color you desire. I love this stuff. They cost $16.50 a pot and last an extremely long time, this coming from someone who uses it almost every day. I suggest getting one closest to your skin tone to start off with and then go from there as you experiment with other colors."
{}