Redbacks Baseball & Softball AGM 2013 Analysis of coverage Everyone loves a stat… Coverage and AVE comparisons 2012-2013 AVE (£) Coverage 2012 – 199 stories in newspapers/on radio/websites 2013 – estimate 230 2012 – coverage just over 4m opportunities to see/hear 2013 – estimate 4.2m 2012 – AVE just over £40k 2013 – estimate £35k Presenter Richard
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