Axial coding: creating subcategories
{"Image DocumentName": "Axial coding: creating subcategories", "Image ImageDescription": "Perceptions of management subcategories: Perceived in a positive way. Perceived in a negative way. Perceived as neither positive or negative. Additional Comments: Example. The next step in this example is to use the broad code of perceptions of management and further the analysis through the creation of subcategories. Ask participants to look at handout 2- Broad Category of Perceptions of Management. Walking through the data which are now coded into the category of perceptions of management (handout 2) in the first extract we see that management is perceived in both a positive and a negative way in this extract. Therefore subcategories were created as follows: perceptions of management (broad category)/perceived in a positive way (sub-category) and perceptions of management (broad category)/perceived in a negative way (subcategory). In light of a preliminary analysis of the data (which involved the creation of broad codes) it was decided that the dimensions of the first subcategory \u2018Perceptions of management/ Perceived in a positive way\u2019 should include any text which refers to views of management or their actions as positive. For the second sub-category \u2018Perceptions of management/ perceived in a negative way\u2019 it was decided that the dimensions should include any text which refers to management or their actions in a negative light.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}