Shifting the strategy canvas
{"Image DocumentName": "Shifting the strategy canvas", "Image ImageDescription": "To shift the strategy canvas of an industry, you must begin by reorienting your strategic focus from competitors to alternatives, and from customers to noncustomers of the industry. To pursue both value and cost, companies need to resist focusing on just cost leadership and differentiation. Instead they need to focus on alternatives and noncustomers. By doing this companies are able to gain insight into how to redefine the problem the industry faces. Research found that many consumers thought wine was too complex and that beer, spirits, and cocktails, captured three times as many U.S. consumer alcohol sales as wine. Casella Wines decided to make a fun and non traditional wine that was easy to drink for everyone. To achieve this Casella Wines turned to the second basic analytic underlying blue oceans: The four actions framework.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}