Plog's Theory Based on Plog's theory, travel motivations are related to a very narrow spectrum of 5 psychographic types.
{"Image DocumentName": "Plog\u2019s TheoryBased on Plog\u2019s theory, travel motivations are related to a very narrow spectrum of 5 psychographic types.", "Image ImageDescription": "1. Allocentric Motivations. Educational and cultural motives to learn and to increase the ability for appreciation, scientific research; trips with expert leaders or lecturers. Study of genealogy such as visits to their ancestor\u2019s homeland to trace their root. Search for the exotic, such as the North Pole and the South Pole, the Amazon, etc. Satisfaction and sense of power and freedom such as anonymity, flying, control, sea travel, fast trains. Gambling \u2013 Las Vegas, Atlantic City, Monte Carlo, Bahamas, Puerto Rico. Development of new friendships in foreign places. Sharpening perspectives such as to awaken one\u2019s senses, heighten awareness. Political campaigns, supporting candidates, government hearings. Vacation or second homes and condominiums.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}