Why category/brand extension
{"Image DocumentName": "Why category/brand extension", "Image ImageDescription": "To capitalize on the brand equity that has been built over a period of time. Less money needs to be invested in comparison to an individual brand. To capture opportunities in the market. Enhances appeal of the brand. Fewer brands need to be managed in the portfolio. Advertising efficiencies are increased.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}