Saatchi, Seyed Mohsen34 What makes a product likely to succeed online The concept of adding richness and reach in e- business is not restricted to Amazon or book sellers All successful online retailers add richness and reach in some form In this subsection we will look at which products are suitable to be sold online and which are not Electronic Shopping test (ES test): is used to evaluate the success of an online product ES test evaluates the following aspects of a product 1- Product characteristics - this relates to how the product interacts with the human senses (e.g.
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