Michelin Run-Flat Tires – The PAX System 1992 – 1998: Moving to Execution –Extensive Market Research –Enthusiastic partner response Auto makers, service garages –Fits into consumer quest for safety –Michelin Engineers came up with novel (and heavily patented) four-in- one combo tire –Michelin had to produce integrated system Product manufacturer →system integrator –Michelin rises to the challenge.
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