CREDIT: Dave Thompson/Route One/REX\n Mandatory Credit: Photo by Route One/REX Shutterstock (4706367n)\n Actress's Jennifer Ellison and Jorgie Porter leave the launch party\n Launch party at Holland & Barrett More store in Chester, Cheshire, Britain - 23 Apr 2015\n 10 million people in the UK now suffer with a food allergy or intolerance according to research from charity Allergy UK.   To support the cause during Allergy Awareness Week, celebrity sufferers of food intolerances, including TV and radio presenter Jameela Jamil, attended a launch party at Holland & Barrett?s latest flagship store Holland & Barrett More in Chester, Cheshire, on the evening of Thursday 23rd April 2015.   Jameela was joined by Jennifer Ellison ? who is mum to two boys with milk intolerances, Real Housewives of Cheshire Star Ampika Pickton ? who suffers from a wheat intolerance. Plus Hollyoaks star Jorgie Porter who has a serious shellfish allergy.   Holland & Barrett announced plans to bring more than 3,000
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