4 P's OF INTERNATIONAL MARKETING MIX
{"Image DocumentName": "4 P\u2019s OF INTERNATIONAL MARKETING MIX", "Image ImageDescription": "Product adaptation and development for international marketing. Packaging and labelling. Translation of technical literature. Quality management. Licensing and contract manufacturing. Choice of pricing strategy. Competitor analysis. Determination of discount structures. Credit management. Choice of delivery terms. Costing and budgeting. Product. Price. Place. Promotion. International advertising, public relations and sales promotion. International direct marketing. Control of salespeople. Translation of sales literature. Exhibiting. Market research. International distribution. Control of agents. Export documentation. Cargo insurance. Establishment of joint ventures and subsidiaries.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}