Historical Models of PR Characteristic Press Agentry*)Public InformationManagerial Discipline Purpose Nature of communication Communications model Nature of research Quote Communications disciplines involved Period Propaganda One way complete, truth is not essential Source  Receiver Little if any Public be damned Publicity (propaganda) 1800-1899 Dissemination of information One-way, truth is important Source  Receiver Little, readership readability Public be informed Publicity, media relations 1900-1940 Persuasion and/or mutual understanding/ accommodation Two-way, (im)balanced effects Source  Receiver  F eedback, A ctor  A ctor Formative attitude evaluation Public be influenced, involved/accommodated Publicity, media relations, employee communications, investor relations, general counsel, government affairs 1940-1990 *) Press Agentry = Publicity Source: Cornelissen (2004: 35).
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