"Lipstick & Legs Brand   At the onset of World War II, major league baseball magnates feared that their business would be deemed non-essential by the federal government. Their concerns were allayed when President Roosevelt issued the so-called Green Light Letter in January 1942. However, chewing gum king Phillip K. Wrigley, who owned the Chicago Cubs, decided to take no chances and created the All-American Girls Professional Baseball League (AAGPBL) as an alternative revenue stream. The young ladies who played in the AAGBPL were chosen as much for their baseball skill as their sex appeal. Garbed in belted, short-sleeve tunics, the players showed plenty of bare leg and arm to mostly male customers, who responded to this titillation in growing numbers. Additionally, the young ladies were schooled in the fine arts of makeup, ladylike comportment and charm. Cigarette smoking was frowned upon, of course, but during a time when everyone smoked no one really thought it unseemly. Although most of the teams were place in second-tier Midwestern cities, such as Ft. Wayne, Indiana, their exploits were known around the country thanks to newsreels and newspaper coverage. Here we see players from the Ft. Wayne Daisies and the Chicago Colleens displaying their ""assets."""
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