"branding and globalization A localized global marketing strategy ""insights into branding in china and abroad digital globalization thrives on personal values."
{"Image DocumentName": "Global Brand Characteristics", "Image ImageDescription": "Quality signal\u2014allows a company to charge premium price in a highly competitive market. Global myth\u2014marketers can use global consumer culture positioning to link the brand identity to any part of the world. Social responsibility\u2014shows how a company addresses social problems.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}