o   Subject Line – A  Celebrate Spring with Savings: Enjoy 50% Off is a great subject line because it's crystal clear. They are acknowledging Spring and telling you what the offer inside is going to be.  o   Relevance – A Once again a reference to Spring, so it works and the email pays off what the subject line lead in with.  o   Creative – C The offer is clear and the email is clean, but the picture could be a little more exciting and Spring-y. You can't really tell what season they are promoting from the background picture.  o   CTA – F The CTA is non-existent. Not a good thing. There should be a clear SHOP NOW or SAVE NOW button. You can click through to their site by clicking on the email, but Cole Haan should lead the consumer to his or her next move. A strong, clear CTA increases the likelihood recipients will take the desired action.
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