Yes, you can pull off blue eyeshadow—simply pair it with a bare face and a healthy dose of confidence. At Marc by Marc Jacobs, makeup pro Dick Page smudged it on models' lids, blending it to just above the crease; try Shiseido Shimmering Cream Eye Color in Ice ($25, shiseido.com). To create the illusion of naked skin, Page dabbed on sheer foundation and set it with a bit of translucent powder.
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