Income:- Income segmentation is a long-standing practice in a variety of products and services. Income determines the ability of consumers to participate in the market exchange and hence this is a basic segmentation variable. However, income does not always predict the best consumers for a given product. Even, if two consumers have similar income levels, each may own different types and brands of products based on a host of factors such as lifestyle, attitudes, and values. Given the nature of income distribution in India and South Asia, opportunities exist for companies to serve the requirements of different income classes.
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