"Decision-making Cycle of Connected Consumers:  ""...[who] follow an elliptical pattern where their next steps are inspired by the insights of others, and their experiences are, in turn, fed back into the cycle to inform the decisions of others.""  From ""The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution"" by Brian Solis.  There's a real need to listen to consumers and understand this process before any real attempt to measure social media success is…"
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