Cost & Financial Value Competitive Value Defensive & Risk Value Determine potential internal cost and damages if patents owned and asserted by a 3 rd party: - Number of assertions - Probability of assertion - Potential settlement cost - Legal fees - R&D feature work-arounds Moderate risk on return Connect the technology acquired to business success: - Market share - Time to market - Average selling price - Cost efficiencies High risk on return Cost represents the initial payment and subsequent cash outflows (e.g.
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