8-3 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter Objectives (continued) Decision making is not always rational. Our ac
{"Image DocumentName": "Chapter Objectives (continued)", "Image ImageDescription": "Decision making is not always rational. Our access to online sources is changing the way we decide what to buy. We often fall back on well-learned rules-of-thumb to make decisions. Consumers rely upon different decision rules when evaluating competing options. Copyright \u00a9 2013 Pearson Education, Inc. publishing as Prentice Hall.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}