Case study – RBS Citizens leveraging analytics for better customer services
{"Image DocumentName": "Case study \u2013 RBS Citizens leveraging analytics for better customer services", "Image ImageDescription": "For RBS Citizens, mining big data and leveraging analytics play a vital role in customer retention. Citizens employs a variety of proprietary and third-party tools and technologies to facilitate the sales process and to monitor client effectiveness, client usage and client satisfaction. This constant interchange of information enhances the customer experience and bolsters customer loyalty by improving efficiency on their end. Efficient data mining allows RBS Citizens to be more customer-focused and to develop solutions based on market intelligence and data that tells what the customer wants, not what the bank thinks they want. Harnessing customer data also helps identify clients that could benefit from efficiencies, streamlining operations, consolidating banking relationships, and improving the management of their payables and receivables. Source: Banktech, With big data comes great responsibility, 2012.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}