Common Health Communication Research Methods Functional = Content analysis (what is said & what people understood) Instructional = Rating scales, surveys Regulative = Participant observation & records Relational = Qualitative (Feelings, perceptions) Identity management = Satisfaction measures, health status assessments, attitudes, media campaigns Functional = Content analysis (what is said & what people understood) Instructional = Rating scales, surveys Regulative = Participant observation & records Relational = Qualitative (Feelings, perceptions) Identity management = Satisfaction measures, health status assessments, attitudes, media campaigns
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