Stage-Gate NPD (4) Gate 3 Stage 2
{"Image DocumentName": "Stage-Gate NPD (4) Gate 3 Stage 2", "Image ImageDescription": "Decision on. Business case. Stage 2. Gate 3. The elements of the definition include target market definition, delineation of the product concept, specification of a product positioning strategy, and spelling out essential and desired product features, attributes, requirements and specifications. Detailed Investigation. (build business case) Business analysis requires examining the dynamics of the category and the competition, cost positions, consumer buying patterns and fit with internal strengths in order to develop financial projections. Stage 2 is a detailed investigation stage, which clearly defines the product and verifies the attractiveness of the project prior to expenses. Gate 3 is the final gate before the development stage, the last point at which the project can be killed before entering heavy spending. In gate 3 the project is re-evaluated based on f.ex. NPV and IRR together with sensitivity analysis, such as portfolio impact assessment through portfolio maps.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}