LEGAL AND ETHICAL USE OF TECHNOLOGY Continued The Case Between Ticketmaster and Microsoft The dispute arose nearly two years ago. Microsoft had embark
{"Image DocumentName": "LEGAL AND ETHICAL USE OF TECHNOLOGY Continued", "Image ImageDescription": "The Case Between Ticketmaster and Microsoft. The dispute arose nearly two years ago. Microsoft had embarked on its Seattle Sidewalk Web service, providing local event information to Seattleites, with plans to build similar sites for a variety of other cities. Negotiations with Ticketmaster to jointly provide content and ticket sales failed, but Microsoft set up its event pages with links directly to Ticketmaster s specific event ticket sales pages. Ticketmaster objected to links which bypassed its own substantive content and advertising, but Microsoft persisted. In fact, according to a CNET report at the time, Ticketmaster set up technological blocks to prevent Microsoft and other sites from accessing ticket sales pages directly in that way, but Microsoft built a work-around and continued the practice anyway. So Ticketmaster sued. The law regarding hyperlinking is still evolving. It is good practice to get permission from a site before linking to it especially if it is going to be a major link that will draw viewers to your website. In addition, the cases that have arisen to date suggest that difficulties with hyperlinks arise when the links bypass some major content of the site being linked to (for example, pages that contained important information regarding the company linked to, and its advertising) so that some of the effectiveness of that site is diminished. Linking to a webpage by avoiding some of the earlier pages on the site is sometimes referred to as deep linking.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}