Trust, Complexity, and Media Choice (cont'd.)
{"Image DocumentName": "Trust, Complexity, and Media Choice (cont\u2019d.)", "Image ImageDescription": "Complexity level inherent in product and service. Important factor in media choice. Mass media. Products with few characteristics, easy to understand. Expensive (deliver short messages) Personal contact. Highly complex products and services. Customers may ask questions. E-Business, Eighth Edition. 14.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}