Lidentificazione degli obiettivi…… integrate different scientific and technological disciplines reduce, share and minimise uncertainty reduce, share and minimise costs increase the innovative potential and the creativity improve time to market foster knowledge and technology transfer increase flexibility and technological change speed monitoring (and responding to) customers needs monitoring (and responding to) suppliers needs catch market opportunities monitoring (and responding to) environmental and technological changes broaden the product range monitoring (and responding to) competitors behaviour achieve continuity with current products/technologies respond to the needs of internationalisation / globalisation and new markets entry define and establish market standards access distribution channels ………………….
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