"Hvorfor har folk holdninger?  ""Consumers … might like and use certain brands because they satisfy their needs (utilitarian function), allow them to e"
{"Image DocumentName": "Hvorfor har folk holdninger?", "Image ImageDescription": "Consumers \u2026 might like and use certain brands because they satisfy their needs (utilitarian function), allow them to express their personality (value expressive function), bolster a perceived weakness they have (ego-defensive function), or simplify decision making (knowledge function) Sitatet ovenfor viser ulike funksjoner holdninger kan ha. F\u00f8rst og fremst vil holdninger v\u00e6re kunnskaps-organiserende \u2013 de holder orden i hverdagen v\u00e5r. Men i tillegg er de andre mulige funksjonene viktige kilder til tilleggsinformasjon for \u00e5 forst\u00e5 kundens holdning til merket. Man antar at for \u00e5 effektivt p\u00e5virke folks holdninger, b\u00f8r man vite hvilken funksjon holdningen prim\u00e6rt tjener.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}