Global Standards in Healthcare White Paper by McKinsey – Communication Plan Timeline
{"Image DocumentName": "Global Standards in Healthcare White Paper by McKinsey \u2013 Communication Plan Timeline", "Image ImageDescription": "Aug-Oct 12. Nov 12-Jan 13. Feb 13-onwards. 23 October. Finalisation White Paper by McKinsey. Mktg MO Expert group created. Marketing Toolkit aligned. Interview Katy George (McKinsey) \u2013 teaser prior to Conference. MOs to identify Tier 1 newspapers and select trade and local media for McKinsey outreach. 24 Oct: White Paper Brochure available for MOs. 2 Pager Flyer of WP. PPT short version available. Publication White Paper and online promotion of WP on GS1 and McKinsey websites & newsletters. Global Forum presentation by McKinsey to promote White Paper. GO to Train MOs on content of White Paper (long version PPT) Stakeholder\u2019s video. Local Roadshows by McKinsey for MOs.", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}