Scents and persuasion Ambient aromas and consumer behavior
{"Image DocumentName": "Scents and persuasion Ambient aromas and consumer behavior", "Image ImageDescription": "(Crow, 1993) Nike shoe study. Helping behavior. Baron (1997) effect of ambient aromas on helping behavior at a shopping mall. Shoppers at a mall were more than twice as likely to help a stranger in the presence of pleasant odors like roasting coffee or baking cookies. Driving behavior. Baron & Kalsher (1998) examined the impact of a pleasant fragrance on driving behavior. Performance was significantly improved in the fragrance condition. Medical applications of aroma. (Jellinek, 1994) pleasant aromas can reduce anxiety and stress associated with medical tests MRIs, CAT scans, etc.)", "Image XResolution": "37", "Image YResolution": "37", "Image ResolutionUnit": "Pixels/Centimeter", "Image Software": "SlidePlayer", "Image YCbCrPositioning": "Centered"}